![](https://freight.cargo.site/t/original/i/575a177f9d375a57b2bbb392577b452f394c64c3acceb01b726b0451dbc36b5f/theaisle.jpg)
The Aisle
“The Aisle” is a fictional bar and restaurant branding project inspired by my love for packaging, typopgraphic signage and the satisfying visual categorisation within a supermarket. It’s designed with a strong ethos in mind, with illustrations covering everything from the food and drinks menus through to marketing materials and campaign animations, all working together to create a distinct look & feel.
You can read more of this project from Grand Matter as well as It’s Nice That.
![](https://freight.cargo.site/t/original/i/3098ba4b27d590313bacf1b151a636810071dc859e9310334407be3ca0293223/matchbox-2.jpg)
![](https://freight.cargo.site/t/original/i/c2f94334e9c654e113271733f9a57ce0693d5f6a5b29dea016adcc6639abe08d/interior.jpg)
![](https://freight.cargo.site/t/original/i/20f9868d6a11b87b4955ad4cf68e5f2a26f0d86976cf47183ee502a284729a82/totebag_1.jpg)
![](https://freight.cargo.site/t/original/i/c28ece1d21ea445ffbe0ab41a12831832074d48f99cc5f3b939f6a40863c066d/drink_menu_cards_2.jpg)
![](https://freight.cargo.site/t/original/i/a074abd228bb739f38a58065233e4ad3dde4e96a0a1d5f6d6007dede502ddab8/menu.jpg)
![](https://freight.cargo.site/t/original/i/7ebd9a40544c7359c2e1af0ae8c411a48b097f51f691763dbc6663fea934daf2/totebag_2.jpg)