Pop–Up Installation for Citi Bank
I was commissioned by Citi Bank and Soho Exp to make a giant coloring book in the form of a mural to promote their Citi Bank’s new custom cash card. The installation included murals, posters, animated spots for AR, digital screens, as well as drawings for 3D structures.
The mural is 12 feet in height and 56 feet in width; Drawn with pencil.
Guests were encouraged to color into the murals in the space.
There were five personas that came with a “personality quiz”. I made a poster for each of them, along with animations that activate with augmented reality on devices.