![](https://freight.cargo.site/t/original/i/d4e6c460c874a4190183ccde91ecc2bfc5cab320e5e532b4de318ef433d2391a/citi-bank-wall.jpg)
Pop–Up Installation for Citi Bank
I was commissioned by Citi Bank and Soho Exp to make a giant coloring book in the form of a mural to promote their Citi Bank’s new custom cash card. The installation included murals, posters, animated spots for AR, digital screens, as well as drawings for 3D structures.
![](https://freight.cargo.site/t/original/i/35a01e8c86fb3ef88704ee3798100794d795a2e40289430e75cdde28686ce79a/IMG_0666.jpeg)
![The mural is 12 feet in height and 56 feet in width; Drawn with pencil.](https://freight.cargo.site/t/original/i/0f39418bc420b115b2a77be2ef75cf480870fa5db41ec41f595028636c749155/whole-wall-copy.jpg)
The mural is 12 feet in height and 56 feet in width; Drawn with pencil.
![](https://freight.cargo.site/t/original/i/157970b35ad66637a9a657a10a5a69cd23eb501d20d95131d70cf09df460ce92/1EF48120-B703-4DD7-8F06-48DFAB7A576D.jpeg)
![](https://freight.cargo.site/t/original/i/4a1b7f2fb284a05f0cb0f712f0a1fcdb92f63bdd21bc2e0c598e81781ec74301/IMG_0652.jpeg)
![](https://freight.cargo.site/t/original/i/70d54b05769fc2be13c1e3e698553bb86185acce52db95cca830f2dda9e440e9/7A94D9E6-BF3F-4415-9A58-8897ED108B9A.jpeg)
![](https://freight.cargo.site/t/original/i/e0234fe300bf4d496ec5c6dc5f66f66a49bb825720f48eb002e0ca62c6bf8a4c/IMG_0591.jpeg)
Guests were encouraged to color into the murals in the space.
![](https://freight.cargo.site/t/original/i/fe507cd0d4e68b2ee2713b94a28fab32eb1ac121bed7c13a6e3859dc3bc991ab/the-gourmet.jpg)
![](https://freight.cargo.site/t/original/i/1160a92d63d8f68c716c6a325b75729412e2345c7901c67b7f9b34322174694b/the-adventurer.jpg)
![](https://freight.cargo.site/t/original/i/c3e4f1fe46309f092294a3d866ed30a5187327c97fc6f710b8e518c701590327/the-fitness-fanatic.jpg)
![](https://freight.cargo.site/t/original/i/28768c49c8e4da77b0c661b303e1b7b614ddb6d03eb967cf3959bd1754957071/the-diy-devotee.jpg)
![](https://freight.cargo.site/t/original/i/d36fad8649c6a2aad25d563614b540ecc34532a954ccea9b2aaf72ee8e28f3eb/the-dreamer.jpg)
There were five personas that came with a “personality quiz”. I made a poster for each of them, along with animations that activate with augmented reality on devices.
![](https://freight.cargo.site/t/original/i/91b16cbb258ef9c3d5c04f569df6fee2391f2879a10b4b215c7e1084d6beb286/3.gif)
![](https://freight.cargo.site/t/original/i/af5215a3de39049612fb83a83c1cc85ace9ca297071e6379d3e997bea4b86f2b/4.gif)
![](https://freight.cargo.site/t/original/i/ee79e62b3691180640e8bb05734c75d517e064565d1ac5c4e810e2d24e4cf1de/2.gif)
![](https://freight.cargo.site/t/original/i/d6e37e03a6caed89f05a5997496f7b98823b861da45d994f2f0f487d948900c2/5.gif)
![](https://freight.cargo.site/t/original/i/b8904f615e477df4abd9d54868240a631302ef18fe7ec1d44b523fd91def7fda/1.gif)