Abacus Row LNY Branding

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I was commissioned by Abacus Row– a bespoke jewelry shop centered around Asian heritage in San Francisco, to work on a Lunar New Year Branding for 2025, the year of the snake. Every year, they fill the shop windows with piles of Mandarin fruit for sale to bring in good fortune for the rest of the year.

The visual was tied together by the concept of fruit stickers– each customer get a fortune square with the character "spring" on it, and we printed illustrated fruit stickers on the side so each customer can decorate their own square by pasting them on. The sticker design also lended itself perfectly for a painted window, which was  beautifully translated by the sign painter Michelle “Meng” Nguyễn.